CEO of the TON Foundation Discusses the Vision for Mass Adoption of Blockchain

Max Crown, the new CEO of the TON Foundation, recently gave an exclusive interview to a media outlet. As a seasoned professional spanning the fields of fintech and regulation, this CEO, who just took office in April of this year, shared the core blueprint for TON's challenge to the large-scale application of Web3 and delved into its integration strategy and future vision with Telegram, this super ecosystem.

Personal Journey and Leadership

Max Crown stated that the key to attracting him to join TON lies in its potential to bring the next billion users into the crypto world. He believes that the combination of TON and Telegram means that blockchain technology can be integrated into people's daily lives on a large scale, which is a disruptive opportunity.

When discussing the long-term vision of TON, Max emphasized the importance of seamlessly integrating blockchain technology into everyday life. His goal is to make TON the underlying infrastructure for next-generation internet applications, both secure and decentralized while maintaining usability.

Max admitted that the biggest challenge currently faced is how to coordinate the relationship between decentralized open-source developer communities and more centralized, faster-paced platforms like Telegram. He believes that this challenge also brings opportunities to improve coordination methods and optimize tools.

Product and Ecological Vision

When talking about the development prospects of TON/Telegram, Max expressed great excitement about its scale. He pointed out that the opportunity to work on an application infrastructure that already has a billion users is indeed rare. Telegram provides TON with the ability to directly reach users, which completely changes the game.

Looking to the future, Max envisions a world where users can manage finances, purchase digital assets, or access decentralized services without downloading multiple applications. He believes that this integrated "super app" model will soon become a reality.

When discussing the upcoming important milestones, Max mentioned key areas such as expanding the Mini Apps ecosystem, increasing developer incentives, improving user experience, and launching new work chains to enhance scalability.

Strategic Positioning and Growth

Max emphasized that the uniqueness of TON lies in its design not just for crypto-native users, but for serving everyday users around the world. This approach is fundamentally different from most blockchains that focus on the existing Web3 audience.

The current main strategic focuses of the foundation include scaling, simplifying, and supporting. Max stated that they are expanding infrastructure to match growth, simplifying the onboarding process, and increasing support for developers.

When discussing how to maintain the growth momentum brought by the Mini-app, Max pointed out that the key lies in transforming the initial excitement into sustainable engagement. This means deepening integration with Telegram, launching more real-world application scenarios, and continuing to innovate.

Telegram Mini-App Ecosystem

From the success of Mini Apps, Max concluded that distribution channels are more important than complex features. He believes that when developers can directly reach a massive user base, and users can easily get started, the adoption speed will be very fast.

Max predicts that the deep integration of Toncoin with Telegram will greatly promote its adoption. When users can easily use Toncoin in a familiar application just like other digital currencies, all barriers to usage will be removed.

Regulation and Compliance

When addressing regulatory and compliance issues globally, Max emphasized the importance of proactive compliance. He stated that TON will remain transparent, support compliance tools, and maintain open communication with regulators. Especially in the United States, as the government's attitude towards cryptocurrency shifts, TON is actively preparing to align with potential new frameworks.

Community and Culture

For developers, Max encourages them to continue innovating and building, promising to support them with better tools, more comprehensive documentation, and broader distribution channels. For investors, he emphasizes the long-term value of TON, calling for attention to the long-term development of the project.

Finally, Max emphasized that TON is not just a blockchain project, but rather is building the infrastructure for the next phase of the Internet. He believes that TON is creating a decentralized future of the Internet that is truly owned by users and can be easily used by everyone, without requiring users to change their existing habits.