They don’t sell products, they sell stories. 📦✨



Sat here looking at my Dyson Airwrap, realising… marketing is magic.

It’s fine, but nowhere near the best for the price.
My GHD Duet Blowdry? Slightly Cheaper and way better but most haven’t even heard of it.

It’s not the product that sells, it’s the hype.

Same goes for “vegan” labels, “healthy” peanut butter, and so many trends we never question.

Lesson from this trip so far, focus on building the perception people buy into.

#Marketingispower
DON-8.53%
MAGIC5.89%
NOT1.28%
HYPE6.02%
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